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Pöttinger: All good things come in threes

In rapid succession - following Ireland and Great Britain - Pöttinger has now founded a third sales subsidiary: Pöttinger Belgium, which will open for business at the beginning of November. As a result the Austrian family-owned company proves its power in driving international development.

New sales structure in Belgium
The magic figure of three plays a special role in the founding of the subsidiary in Belgium: three different languages, three cultures and the third company subsidiary within the last three months. That Pöttinger is ideally prepared for this level of variety has already been proven by the existing twelve subsidiaries worldwide.
Gaspart S.A. has been the general importer responsible for sales of Pöttinger machinery in Belgium for the last twenty years. Cooperation with this company, who also represent the tractor brands Same and Deutz-Fahr, has been characterised by integrity, dedication and success for many years. In the middle of this year Gaspart decided to cease its business activities. The Austrian agricultural machinery producer Pöttinger then started looking for a suitable successor in this interesting agricultural machinery market. "Originally, we didn't plan to start up our own sales subsidiary in the Kingdom of Belgium. However, the positive experiences of recent months with our new subsidiaries in the UK and Ireland encouraged us to take the plunge." explains Commercial Managing Director, Heinz Pöttinger.
All our grassland equipment from mowers to tedders, rakes and loader wagons are well represented in Belgium. With the new sales structure the intention is to focus increasingly on tillage implements and seed drills, as that is where the agricultural machinery producer sees great potential. The new sales subsidiary also opens up new opportunities as a competent partner for agricultural dealers for spares and replacement parts. Thanks to the excellent cooperation with Gaspart and their staff, two former employees with a great deal of experience have been appointed by Pöttinger Belgium: taking immediate effect Dominique Emond will be responsible for sales, dealer contacts and administration. Customer service and sales promotion will be professionally managed by Danny de Boeck. The two newcomers to the Pöttinger Team are looking forward to the forthcoming challenges and to successfully implementing Pöttinger's customer proximity strategy locally.

More Success with Pöttinger
"Our international activities in combination with our innovations and professional services, including world leadership in the loader wagon segment, market leadership in seed drill technology in Austria, an international pioneering role in front-mounted mowers and many years of experience in tillage are our pointers on-route to the top", is how Heinz Pöttinger sums up the course that has now been set in Belgium.

Published on: 31 OCT 2012
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